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Evil by Design: Interaction Design to Lead Us into Temptation
Free Download Evil by Design: Interaction Design to Lead Us into Temptation
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From the Back Cover
"Better read this book before your neighbor goes and pulls a fast one on you. If this appeal to fear isn't enough, then maybe greed will do the trick: any website will make lots of money by following the guidelines in this book, even if you don't go all the way to become truly evil." — Jakob Nielsen, author of Designing Web Usability and Mobile Usability "Illuminating, amusing, and a genuine page-turner....this book will give you insight into ways you have been tricked and, even better, give you the tools to persuade others either for evil or, if you really must, for good." — Bruce "Tog" Tognazzini, Principal, Nielsen Norman Group, mad scientist, and former Apple employee #66 How to make customers feel good about doing what you want Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride – use social proof to position your product in line with your visitors' values Sloth – build a path of least resistance that leads users where you want them to go Gluttony – escalate customers' commitment and use loss aversion to keep them there Anger – understand the power of metaphysical arguments and anonymity Envy – create a culture of status around your product and feed aspirational desires Lust – turn desire into commitment by using emotion to defeat rational behavior Greed – keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info. "The seven sins are all around us, easy to spot. But the designs that apply the underlying behavioral forces that underpin the sins are harder to discern. That's why we need this book." —From the foreword by Don Norman, author of Design of Everyday Things
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About the Author
Chris Nodder is a user researcher and interaction design specialist who got so frustrated by seeing poor examples of persuasive design on web sites that he wrote a book on how to be good at being evil. Evil By Design is for user experience practitioners, developers, and the general public alike. It shows you how companies use persuasive techniques, and how to avoid being persuaded by them. Chris also hosts the evilbydesign.info site, where he invites you to add your own examples of evil interfaces.Chris is the founder of Chris Nodder Consulting LLC, an agile user experience company that helps large organizations and lean startups build products that users love. He was previously a Director at Nielsen Norman Group and a Senior User Researcher at Microsoft. Chris wants to spread the word about User Centered Design. He creates online video training classes for Lynda.com, and writes about agile user experience research and design techniques at QuestionableMethods.com.
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Product details
Paperback: 320 pages
Publisher: Wiley; 1 edition (June 17, 2013)
Language: English
ISBN-10: 1118422147
ISBN-13: 978-1118422144
Product Dimensions:
7.4 x 0.6 x 9.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
29 customer reviews
Amazon Best Sellers Rank:
#142,278 in Books (See Top 100 in Books)
I don't think there has EVER been a book on software/web design that is as practical and actionable as Chris Nodder's Evil by Design! While the premise (the 7 Deadly Sins) might seem kind of gimmicky (or evil!), Nodder uses it to organize the content into relevant chapters and to keep the material highly entertaining.(Plus, he definitely discusses the ethics of employing all of these tools.)A few of the tips and tricks might be familiar to you, but I was surprised at how many weren't to me. Sure, I'd seen them, and when Nodder pointed out what they were doing, it then seemed obvious... but I had never noticed before.GREAT BOOK. BUY IT. If you're a professor, please consider using this as a wonderful alternative to stuffy textbooks.
This book is an entertaining and comprehensive examination of how people are manipulated, often by seemingly minor factors. It focuses on web interface design, but delves into advertising and many other social phenomenon. It is an enjoyable and surprisingly compulsive read.The book "addresses" the ethical problems inherent in manipulating people, but largely to diminish their importance or to call them into question. I often wondered if the irony was intended, but, having reached the end if the book, I see it is not. Certainly manipulation and deception may occasionally be helpful. The author offers reassuring children and aiding demented seniors as examples. But in the end he presents a justification of influencing and deceiving people to do things that they would not choose to do if they were not deceived and manipulated. His attitude is that it is a personal choice how far one chooses to push manipulation, observing that too much manipulation can backfire, but basically giving a thumbs up to preying on customers and users where you can get away with it.This book is best read as a guide to common practices of deception and how to recognize and avoid them. It has made me look at the common web page with a great deal more discernment and it has reinforced my intention not to let myself be taken advantage of.
This is such an excellent book. I got it because I wanted to understand UX better for my own work as a process analyst, but what it gave me is a wealth of information about how to avoid getting caught in the various traps used by web designers and marketers, as well as avoid scams... Yes, scams, they use the same techniques!Id recommended this book for anyone, not just those that want to learn about user experience and/or design
Absolutely fantastic. I run CRO and UX and this is easily one of the top books I've read on the subject. Very worthy of following Design of Everyday Things.
This book is worth considering if your are looking for deeper and more in depth reason for your design decisions and UI.This will help you understand why and what you should be doing to get desired reactions and results. This book is great for designers transition to digital and anyone who wants insight into using human tendencies to build better customer experiences.
Amazing intuitive book on how to design software for real users. I am still going through the book and it is one of the best ones I've found. This has become my definitive source in user-centric design principles.
Great book full of real life experience and real science to back up assertions. It was cheeky in it's presentation of information worth knowing, and changed how I see and build websites.
Great book. Lots of tools and tricks. The "be evil" conceit comes and goes, but the info is good and thought provoking. Basically, you are designing to take advantage of the seven deadly sins, like Envy and Sloth, in order to get people to do what you want.
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